Olympos
Visual Identity & Microsite
What we did
- Visual Identity
- Website
- Photography
- Copywriting
Olympos is a harmonization institution. With its unique and proven know-how, Olympos helps clients in professional growth, increasing performance, and also improving the results of professional athletes.
Thanks to this unique collaboration, we had the opportunity to create a confident presentation for Olympos, and present the new face of the brand in the online and offline world. Olympos approached us with an existing visual identity that the owners were dissatisfied with. Our task was to create a brand visual that would have a minimalist yet confident and purposeful impression.
Visual identity
As Olympos focuses mainly on cooperation with athletes and sports clubs, in the visual identity we worked with the idea of ancient Greece, which is associated with the emergence of the Olympic Games. The very name of the company - Olympos - is based on this theme. In order to maintain the simplicity of the visual identity, which was our goal from the beginning, we decided to work with the typographic version of the logo and transform the symbolism of the Olympic Games into a unique custom geometric font.
When choosing colors, we also drew into the psychology of colors. The visual identity was to give the impression of harmony and peace but at the same time self-confidence and strength. We made this impression by combining green and brown in their unusual and a little bolder shades.
Website
Our goal was to create a simple yet interesting and unique website that thoroughly explains Olympos' services while also showcasing case studies of individual reference clients. We started by designing the content and its layout. As there wasn't much content for the website, we decided to prepare a "one-page" website. Rather than dividing the information into separate subpages, we turned scrolling into an "experience" where the user intuitively discovers new information. For easy editing and creation of case studies, we have prepared a tailor-made administration system.
Homepage
Our goal was to make a lasting impression with the Olympos website. Because it carries all the most important information about the company, we needed to break it down into easy-to-consume logical units. At the same time, we aimed to populate the homepage with engaging elements that encourage users to scroll down and explore more about the company. By using a suitable background video, we were able to underline the visual identity of the brand and evoke a sporting spirit. The background video also acts as a unifying element across the entire homepage.
Case Study Subpage
It was a pleasure collaborating with Art4web. The entire team was exceptionally organized. We especially appreciate great communication, imagination, creativity, and a sense of detail. We are very satisfied with the logo, and the website exceeded our expectations. We are pleased with our choice of Art4web and highly recommend them to anyone seeking uniqueness, perfectionism, quality, and a professional approach.
Dávid Špak – founder, harmonizer
