Hromada

HROMADA is a company focused on developing managers and salespeople. Its team of experts shares years of experience in human resources with clients from Scandinavia, the Balkans, and Central Europe.

Such a great team also deserves a great presentation! That’s why the client approached us with a request to create a new, standout website that would capture the user's attention at first glance. And since we at Art4web care about every detail, we also took care of the light logo facelift – the basis of the company's new and modern visual communication.

Logo facelift

At first glance, the HROMADA logo felt a bit 'crowded.' The design combined two ideas—HR was visually separated not just by color and font style, but also by connecting the letters H and R. To give the logo a more serious and timeless look, we decided to simplify it by removing the connection between the H and R and creating a monochromatic version. This improved readability while preserving the logo's original symbolism.

New website

Since the old website no longer met our client's current demands and needs, it required changes in several areas. Over the years, HROMADA has evolved from focusing on recruitment to specializing in employee and manager development. Therefore, we reinforced this message in the new design, emphasizing a wide range of training programs, seminars, and other self-development opportunities for users. We also focused on simplifying the website's navigation, ensuring users can easily find relevant information and quickly access subpages to sign up for seminars, learn about the company, or get in touch. We balanced the minimalist design with animations and interactive elements so that the page wouldn't look too strict.

Homepage

The homepage is a showcase of the entire website, it should briefly and quickly introduce the company and its products and services. With this concept in mind, we began designing the homepage. We wanted visitors to immediately understand HROMADA's business focus and easily access the portfolio of products and services. Therefore, we placed four interactive elements in the header with simple animations, subtly guiding users to click on them and explore deeper into the page to discover more about the services. Another notable feature on the homepage is the slider in the 'Upcoming Seminars and Training' section, providing users with a quick overview of upcoming events. On each subpage, we also included four 'call to action' banners positioned above the footer, giving users the ability to navigate quickly even after scrolling.

Design of main subpages

Functionality of CMS

Inquiry Aggregation

One of the biggest advantages of tailor-made websites is the adaptability of their administration to the exact requirements of the client. We always strive to make our system user-friendly, intuitive, and offer our clients the widest range of options for editing their website. Contact and application forms are one of the most important parts of the HROMADA website. Therefore, we adapted the environment of the CMS system so that the inquiries from these forms are aggregated into one table with the filter possibility according to the type of the form. In addition, we've selected the most important information in the spreadsheet to catch the eye of the client as soon as they log in.

Content blocks

Content blocks are a feature we often use for clients who need to frequently and flexibly update their product or service portfolio. Using the content blocks, the client can easily create a new product or service detail page and organize the content in it clearly using various types of modules.

After the successful completion of the cooperation, we must confirm that the positive references to Art4web were justified – as for creativity, creating process, communication during the implementation, but also the overall result. We appreciate the modern and comprehensive approach, as well as the fact that at Art4web, they were not afraid to stand by their opinions and refine our proposals that could have undermined the overall result. They consistently guided the website development to completion and were always willing to explain the impact of the proposed changes. They continued to support us even after the website was live, which was incredibly helpful. Thanks again for the excellent collaboration.
Ing. Igor Hromada – Managing Director